Program Learning Objectives

By the end of the program, students will:

◍ Apply foundational coding concepts to real projects
◍ Create simple games and interactive experiences
◍ Build basic web pages and digital media content
◍ Strengthen problem-solving, creativity, and teamwork
◍ Gain awareness of tech-creative career pathways
◍ Maintain flexibility as interests evolve

The new course starts every month.

Each class consists of one 60-minute lessons. (5-10 -minute break by request). 4 classes per Month.

Certificate of Course Completion

Students complete the program with a professional portfolio. Teens Computer School also provides the graduates with assistance on portfolio and resume preparation for future education in colleges or Universities.

SPOTS AVAILABLE

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Module 1: Introduction to Digital Marketing Strategy

Module 1 introduces students to the role of digital marketing in modern businesses and organizations. Students learn what digital marketing is, how it supports real-world goals, and how different channels such as content, social media, email, search, and paid advertising work together. Emphasis is placed on understanding audiences, marketing objectives, and the responsibilities of an assistant-level marketing role. Students complete introductory research activities and begin documenting their learning in a foundational portfolio section.

Learning Focus
◍ What digital marketing is and how it supports real businesses
◍ Overview of channels: content, social, email, SEO, paid ads
◍ Understanding audiences and marketing goals
◍ Role of a marketing assistant

Portfolio Requirement
◍ Digital Marketing Career Overview document
◍ Audience persona worksheet
◍ Marketing channel comparison chart

Grading Criteria

Technical Execution: Accurate use of basic marketing terminology
Strategic Thinking: Clear understanding of goals and audiences
Process & Iteration: Completion of research and revisions
Professionalism: Organized submission and clear communication

Module 2: Audience Research & Buyer Personas

Module 2 focuses on audience research and buyer personas. Students learn how marketers research customer needs, behaviors, and motivations using ethical and age-appropriate data sources. They practice transforming research into realistic buyer personas that guide marketing decisions. Students document their research process and refine their personas through feedback and revision, reinforcing strategic thinking and accuracy.

Learning Focus
◍ Market research basics
◍ Audience needs, behaviors, and motivations
◍ Creating realistic buyer personas
◍ Ethical data use and privacy awareness

Portfolio Requirement
◍ Two detailed buyer personas
◍ Research summary explaining assumptions and sources

Grading Criteria
Technical Execution: Proper persona structure
Strategic Thinking: Logical audience insights
Process & Iteration: Evidence of revision
Professionalism: Clarity and documentation

Module 3: Content Strategy Foundations

Module 3 introduces content strategy fundamentals. Students explore different content formats and how content supports brand awareness, engagement, and conversion goals. They learn about brand voice, tone, and messaging consistency. Students create a basic content strategy and editorial plan, applying structured planning rather than spontaneous posting. Revisions emphasize clarity, alignment with audience needs, and realistic execution.

Learning Focus
◍ Content types: blogs, social posts, videos, email
◍ Content goals and messaging
◍ Brand voice and tone
◍ Editorial planning

Portfolio Requirement
Content strategy outline
One-month content calendar

Grading Criteria
Technical Execution: Correct content formats
Strategic Thinking: Alignment with audience goals
Process & Iteration: Revisions based on feedback
Professionalism: Planning and organization

Module 4: Social Media Strategy & Platforms

Module 4 examines social media strategy and platform-specific marketing. Students study the strengths and limitations of major platforms and how content must adapt to each environment. They learn best practices for posting, engagement, and consistency while maintaining brand voice. Students develop a social media strategy with sample content and captions, refining their work based on feedback.

Learning Focus
◍ Platform differences (Instagram, TikTok, LinkedIn, etc.)
◍ Social media best practices
◍ Visual and written messaging
◍ Scheduling and consistency

Portfolio Requirement
◍ Social media strategy document
◍ Sample post designs and captions

Grading Criteria
Technical Execution: Platform-appropriate content
Strategic Thinking: Platform selection reasoning
Process & Iteration: Improved drafts
Professionalism: Consistent formatting

Module 5: Visual Branding for Marketing

Module 5 focuses on visual branding within digital marketing. Students learn how color, typography, imagery, and layout support brand recognition and trust. They explore how marketers collaborate with designers and how visual consistency strengthens campaigns across platforms. Students create a small brand style guide and marketing visuals, improving attention to detail and professional presentation.

Learning Focus
◍ Brand identity basics
◍ Visual consistency across platforms
◍ Color, typography, and imagery
◍ Collaboration with designers

Portfolio Requirement
◍ Brand style mini-guide
◍ Marketing visuals for one campaign

Grading Criteria
Technical Execution: Correct visual usage
Strategic Thinking: Brand alignment
Process & Iteration: Feedback-based improvements
Professionalism: Attention to detail

Module 6: Website Basics & Conversion Thinking

Module 6 introduces website fundamentals and conversion-focused thinking. Students learn how websites guide users toward actions such as sign-ups, purchases, or inquiries. Topics include basic site structure, user journeys, landing pages, and calls-to-action. Students create wireframes and content plans that demonstrate logical flow and strategic intent rather than technical development.

Learning Focus
◍ Website structure and user journeys
◍ Landing pages and calls-to-action
◍ Conversion-focused design thinking
◍ Collaboration with web teams

Portfolio Requirement
◍ Website wireframe
◍ Landing page content plan

Grading Criteria
Technical Execution: Logical structure
Strategic Thinking: Conversion awareness
Process & Iteration: Revisions and refinements
Professionalism: Clear explanations

Module 7: Email Marketing & Customer Nurturing

Module 7 explores email marketing and customer nurturing. Students learn the purpose of email campaigns, list segmentation, ethical communication, and messaging structure. They practice writing subject lines and email content that balance clarity, tone, and audience relevance. Students revise drafts to improve professionalism, persuasion, and alignment with marketing goals.

Learning Focus
◍ Email marketing purpose
◍ Campaign structure
◍ Subject lines and messaging
◍ Ethical communication practices

Portfolio Requirement
◍ Email campaign plan
◍ Three sample email drafts

Grading Criteria
Technical Execution: Correct email structure
Strategic Thinking: Audience targeting
Process & Iteration: Improved messaging
Professionalism: Tone and clarity

Module 8: SEO Fundamentals

Module 8 introduces search engine optimization fundamentals. Students learn how search engines work, what keywords represent, and how content aligns with search intent. They practice basic keyword research and on-page optimization concepts without technical complexity. Students produce SEO-informed content outlines and document their strategic choices through reflection and revision.

Learning Focus
◍ How search engines work
◍ Keywords and search intent
◍ On-page SEO basics
◍ Ethical SEO practices

Portfolio Requirement
◍ Keyword research document
◍ SEO-optimized content outline

Grading Criteria
Technical Execution: Correct SEO elements
Strategic Thinking: Keyword relevance
Process & Iteration: Adjustments after feedback
Professionalism: Documentation quality

Module 9: Paid Advertising & Campaign Basics

Module 9 focuses on paid advertising and campaign basics. Students learn the purpose of paid digital ads, basic budgeting concepts, targeting principles, and ad messaging. They create sample ad campaigns with clear objectives and creative concepts while learning how marketers measure performance responsibly. Feedback cycles emphasize clarity, logic, and ethical decision-making.

Learning Focus
◍ Paid ads overview (Google, social)
◍ Budgeting basics
◍ Ad messaging and visuals
◍ Measuring success

Portfolio Requirement
◍ Sample paid ad campaign plan
◍ Ad copy and creative mockups

Grading Criteria
Technical Execution: Campaign structure accuracy
Strategic Thinking: Budget and targeting logic
Process & Iteration: Refined messaging
Professionalism: Presentation clarity

Module 10: Analytics & Performance Measurement

Module 10 introduces marketing analytics and performance measurement. Students learn how marketers track results using metrics and key performance indicators. They practice interpreting simplified data sets and drawing meaningful conclusions. Students create basic analytics reports and propose improvements based on performance insights, reinforcing data-informed thinking.

Learning Focus
◍ Introduction to marketing analytics
◍ KPIs and metrics
◍ Interpreting results
◍ Data-driven decision making

Portfolio Requirement
◍ Analytics report sample
◍ Performance improvement recommendations

Grading Criteria
Technical Execution: Correct metric usage
Strategic Thinking: Insightful analysis
Process & Iteration: Improved conclusions
Professionalism: Clear reporting

Module 11: Integrated Campaign Planning

Module 11 focuses on integrated campaign planning. Students bring together content, social media, email, SEO, and paid strategies into a coordinated campaign. They learn how professional teams plan timelines, workflows, and responsibilities. Students develop an integrated campaign plan that demonstrates strategic alignment, consistency, and organization.

Learning Focus
◍ Multi-channel campaign strategy
◍ Coordinating messaging
◍ Timeline and workflow planning
◍ Assistant-level responsibilities

Portfolio Requirement
◍ Integrated marketing campaign plan
◍ Cross-channel content samples

Grading Criteria
Technical Execution: Cohesive campaign structure
Strategic Thinking: Alignment across channels
Process & Iteration: Iterative planning
Professionalism: Organization and accountability

Module 12: Capstone Strategy Project & Portfolio Finalization

Module 12 is the capstone module, where students complete a full digital marketing strategy project and finalize their portfolio. They refine previous work, document growth, and present a cohesive strategy demonstrating assistant-level readiness. Students reflect on their learning process, strengths, and future goals, preparing for further education, internships, or entry-level opportunities.

Learning Focus
◍ End-to-end marketing strategy development
◍ Portfolio curation and presentation
◍ Reflection and improvement
◍ Career and education pathways

Portfolio Requirement
◍Complete digital marketing strategy portfolio
◍ Capstone campaign with documentation
◍ Written reflection on learning growth

Grading Criteria
Technical Execution: Professional-quality deliverables
Strategic Thinking: Clear, coherent strategy
Process & Iteration: Evidence of sustained improvement
Professionalism: Assistant-level readiness

✔ Program Completion Outcomes

• Professional Digital Marketing Strategy Portfolio
• Assistant-level understanding of real-world workflows
• Readiness for internships, advanced programs, or junior roles
• Strong foundation for future specialization

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