Learning Outcomes

By the end of the program, students will be able to:

✅ Understand how social media platforms function at a conceptual level

✅ Identify online risks and practice safe digital behavior

✅ Analyze digital content critically and ethically

✅ Create educational digital content for fictional or educational projects

✅ Understand basic content strategy and audience awareness

✅Demonstrate responsible, respectful online communication

✅ Present projects clearly and thoughtfully

Program Structure

✅ Duration: 24 weeks (6 months)

✅ Format: Weekly instructor-led lessons + guided home projects

✅ Tools: Canva, Adobe Express, CapCut (education mode), presentation tools

✅ Assessment: Weekly tasks, reflection exercises, final project

✅ Credential: Certificate of Completion

The new course starts every month.

Each class consists of one 60-minute lessons. (5-10 -minute break by request). 4 classes per Month.

Online Training is available in small groups or individually.

Tuition fee:
$39.00 per one week in a group of 5 – 8 students
$69.00 per one week individually.
10% OFF – if you pay for the entire semester).

Certificate of Course Completion

SPOTS AVAILABLE

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Developed by Digital Marketing professionals intensive curriculum makes it possible for the student within a short period of time:

Module 1: Digital Literacy & Online Safety (Weeks 1–6)

Core foundational module (most important for parents & USCIS)

Week 1 – Introduction to Digital Communication

• What social media is (and what it is not)

• How people communicate online vs offline
  Activity: Digital communication map

Week 2 – How Social Media Platforms Work

• Algorithms (age-appropriate explanation)

• Why we see certain content
  Activity: Content flow simulation

Week 3 – Online Safety Fundamentals

• What should never be shared online

• Personal data and privacy
  Project: Online safety checklist

Week 4 – Digital Footprint

• What a digital footprint is

• Long-term consequences of online behavior
  Project: “Future Me” digital footprint reflection

Week 5 – Scams, Fake Accounts & Advertising Awareness

• How scams and misleading ads work

• Recognizing manipulation
  Activity: Fake vs real content analysis

Week 6 – Ethical Behavior & Respect Online

• Cyberbullying, responsibility, digital citizenship
  Portfolio Milestone 1: Digital Safety & Ethics Guide (student-created)

Module 2: Understanding Content & Media (Weeks 7–12)

Week 7 – What Is Content?

• Types of digital content (text, image, video)

• Purpose of content
  Activity: Content categorization task

Week 8 – Visual Communication Basics

• Colors, layout, visual attention
  Project: Educational social post (fictional topic)

Week 9 – Writing for Digital Media

• Headlines, captions, tone

• Clear vs misleading messages
  Project: Ethical caption writing exercise

Week 10 – Short Video Concepts (Safe Format)

• Storyboards, slides, voice-over

• No faces, no personal data
  Project: Educational micro-video (slides/animation)

Week 11 – Memes, Trends & Influence

• Why trends spread

• Responsible use of humor
  Activity: Trend analysis worksheet

Week 12 – Content Review & Reflection

• Evaluating content impact
  Portfolio Milestone 2: Content Analysis Collection

Module 3: Brand Thinking & Strategy (Weeks 13–18)

(No selling, no real advertising)

Week 13 – What Is a Brand?

• Brands as ideas and values
  Project: Create a fictional brand concept

Week 14 – Audience Awareness

• Who content is for

• Different audiences, different messages
  Activity: Audience persona worksheet

Week 15 – Storytelling for Education

• Beginning, message, conclusion
  Project: Educational story post for fictional brand

Week 16 – Content Planning (Not Posting)

• Content calendars (educational use)
  Project: 2-week content plan (fictional)

Week 17 – Engagement Without “Like Chasing”

• Meaningful engagement vs popularity
  Activity: Engagement ethics discussion

Week 18 – Strategy Review

Portfolio Milestone 3: Brand & Content Strategy Folder

Module 4: AI, Digital Tools & Final Project (Weeks 19–24)

Week 19 – Introduction to AI (Age-Appropriate)

• What AI is and how it helps create content

• Ethics and limits
  Activity: AI idea generation exercise

Week 20 – Using Digital Tools Responsibly

• Canva, Adobe Express, CapCut
  Project: Educational content set (3 items)

Week 21 – Project Planning

• Choosing topic (education, culture, environment, science)
  Activity: Final project proposal

Week 22 – Project Development

• Creating content package (visual + text + message)

Week 23 – Review & Improvement

• Feedback and revisions

Week 24 – Final Presentation

• Students present their project
  Final Portfolio:

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